Supercharge Your Next Event Marketing Campaign with AddEvent & ActiveCampaign partnership

If two wrongs don’t make a right, what do two world-class marketing tools make when they work together? We’ll give you a hint: magic. 

And this couldn’t be truer for AddEvent and ActiveCampaign. While each of these platforms is proven to be incredible in its own right, together, they are unstoppable. 

But don’t just take our word for it. Let’s dig into it!

Nice to Meet You — We’re AddEvent!

We’re an innovative SaaS solution dedicated to offering best-in-class calendar marketing and event management tools. But what does that actually look like?

It looks like: 

• Creating a calendar that hosts your events and provides you with individual landing pages for each of your events
• Sharing solutions like add to calendar buttons, add to calendar links (for your email campaigns), and direct URLs to easily get your events on other people’s calendars
• Collecting RSVPs to understand who’s registering for your events before the day of the event
• Embedding calendar widgets on your website to clearly display upcoming events in a visual way
• Sharing high volumes of events that are dynamically updated thanks to API
• Creating add to calendar links on the fly for individual customer appointments or bookings

And so much more. 

AddEvent’s platform helps organizations connect with users through calendars as a new type of marketing channel that has been proven to directly drive event attendance across a ton of different industries!

Allow us to Introduce You to ActiveCampaign

Chances are, you’ve heard of ActiveCampaign a time or two — they’re kind of a big deal. This platform offers various email marketing, marketing automation, and CRM tools for powerful and personalized automation that packs a punch. 

With ActiveCampaign, you can uncover the right audience, foster brand loyalty, and craft exceptional customer journeys across every stage of the customer lifecycle thanks to this top-tier email marketing and automation platform.

AddEvent + ActiveCampaign: When World’s Combine

Looking for a solution that can cover all your marketing bases? Look no further, thanks to ActiveCampaign and AddEvent! With capabilities spanning event management, event marketing, email automation, landing page creation, and CRM management, this pairing offers a robust toolkit that will help you achieve your event and marketing objectives.

When you leverage this dynamic duo in your next marketing campaign, you can simplify event sharing and calendar management with intuitive add-to-calendar buttons, customizable embeddable widgets, RSVP functionality, and subscriber management features.

Event Marketing Email Campaigns Made Easy

One cool way you can enhance your audience’s user experience is to integrate AddEvent’s add to calendar and RSVP links into ActiveCampaign’s email marketing builder before sending out your next email campaign. This makes it super convenient for your audience to save upcoming event details directly into their personal calendars, no matter what calendar platform they use! 

And by making it easy to add those important details to their calendars, you’re helping them to remember to show up to the event when the time comes! This paired with AddEvent’s event reminders, will increase event attendance and engagement, and reduce the chance of a no-show.  

And seamless synchronization between event updates and their calendar application always ensures that your attendees have the latest event information at their fingertips at all times.

Visually Stunning Embeddable Calendars and Landing Pages

Need to maximize your upcoming events’ overall visibility to improve conversion rates? We’ve got an idea for you: have you considered embedding your AddEvent calendar directly into your ActiveCampaign landing page?

This automatically showcases upcoming events in a highly visible way, promoting registrations and capturing those all-important leads in a single place. 

It’s easy to embed, and the results are stunning as well as functional. It makes it easier than ever for your users to engage with your upcoming events, reducing friction and enhancing your overall conversion rate. Streamline your lead generation efforts and event registration while capturing that valuable information for future marketing campaigns!

Get Connected & Start Automating Your Email Marketing Campaigns

Harness the seamless integration of AddEvent and ActiveCampaign via Zapier. Linking these robust platforms enables you to streamline event workflows, capture valuable data, and deliver targeted communications for enhanced attendance and engagement. Don’t hesitate – start today to unlock the full potential of your events!

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