5 Ways to Use AI for Your Next Event tips and tricks

Artificial Intelligence isn’t just for sci-fi movies or software developers anymore — it’s becoming a powerful tool for event marketers and party planners, too. Whether you’re hosting a webinar, planning a product launch, launching a field marketing activation, or organizing a company-wide offsite, AI can help you save time, improve attendee engagement, and deliver a more personalized experience.

Here are five simple (but impactful!) ways you can start using AI to power your next event.

1. Automate the Event Marketing Creation Process

Creating content for multiple channels before an event can be overwhelming — all the emails, social posts, landing page copy, calendar invites, follow-ups… the list goes on.

AI tools like ChatGPT or Claude can help you:

• Write compelling event descriptions
• Generate copy variations for different platforms
• Repurpose event details into social content or blog posts
• Personalize reminder emails based on audience segments

AddEvent Tip: Once your messaging is ready, use AddEvent’s Add to Calendar and RSVP tools to instantly generate calendar links and forms that match your event branding, no coding necessary!

2. Create a Smart Event Calendar with AI + Spreadsheets

Running multiple events? Instead of manually entering every single detail, use AI tools like ChatGPT or Gemini to structure your event data in bulk.

For example, if you’ve got a simple list of upcoming events (dates, titles, descriptions), AI can help convert it into a formatted spreadsheet for import — or even generate a clean .ics file so you can upload and avoid all the manual work!

AddEvent Tip: Pair this with Zapier to auto-create events inside your AddEvent account and avoid the heavy event-creation lifting with some set flows.

3. Enhance Personalization and Recommendations

Did you know that AI-powered tools can analyze your registrants’ preferences or past behavior to recommend the most relevant sessions, breakout rooms, or speakers? This is especially powerful for virtual or multi-track events.

Think of it as a Spotify wrapped for your event, helping people find what interests them most! Let AI dig deep into the data and give you the highlights from all the information to make informed decisions moving forward. 

AddEvent Tip: You can create multiple custom RSVP forms for each session or track, and then let AI help you figure out how to lead your attendees to the right experience based on their responses. The result? Higher engagement, fewer no-shows, and better data.

4. Use AI Chatbots for Pre- and Post-Event Support

Attendees often have questions: “What time does it start in my timezone?” “Is there parking?” “Where’s the Zoom link?”

Instead of answering each one manually, an AI chatbot (like Intercom Fin or Drift) can handle the basics, freeing up your team to focus on more strategic tasks.

AddEvent Tip: Include your event landing page URL in every chatbot response, so users can take immediate action with just one click.

5. Turn Event Content into Long-Term Value

After your event ends, AI can help you keep the momentum going:

• Summarize recordings into blog posts or social clips
• Extract quotes and highlights from panel discussions
• Transcribe webinars and generate SEO-friendly content
• Automatically create follow-up emails and reports

There are so many options for repurposing content, and AI is a great option for helping you know exactly what to do with it. 

AddEvent Tip: Follow-up with a subscription calendar that attendees can follow to see upcoming events and replay opportunities so you can continue to engage with everyone even after your event has ended. 

The Future of Events Is AI-Enabled (and Human-Led)

AI can’t replace the human connection that makes events special — but it can absolutely help you run things more smoothly, connect better with your audience, and amplify your event’s impact.

Looking for more ways to streamline your event planning? AddEvent makes it easy to share events, collect RSVPs, and keep attendees engaged from first invite to final thank-you. Try it for yourself and have fun!

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